Teachers, parents and kids of all ages looking for a new way to flex their creative muscle now have one. Starting this year and for years to come, the last week in January will be officially recognized as Global Crayola Creativity Week by National Day Calendar. This special recognition celebrates every child’s unique creative spirit and every parent’s and educator’s opportunity to foster creativity and encourage imaginative discovery to help children everywhere reach their full potential.
Celebrate with:
· Crayola Creativity Week, free virtual event through Feb. 2. Signups still available at Crayola.com/CreativityWeek
· Crayola Experience Easton Preschooler Days, free weekday admission* for kids 4 and younger
· Crayola Experience Easton Toddler Tuesday, Feb. 11
Crayola’s Creativity Week, which this year runs through Feb. 2, provides parents, educators, librarians and others free creative learning resources and engaging activities delivered virtually by world-renowned creative talent—including Matthew McConaughey, Phillipa Soo, Mo Willems, Ada Limón, Henry Winkler, Max Greenfield and Mikaila Ulmerore. More than 11 million participants from around the world will find interactive experiences, giveaways, and more, spotlighting the transformative power of creativity in building confidence, problem-solving and self-expression.
Following Creativity Week, all hands-on daily activities and celebrity video events, including the live-streamed virtual assembly, will be available for viewing any time on demand for free. Families, schools, and communities can still register for this year’s program at Crayola.com/CreativityWeek.
Launched in 2022, Crayola Creativity Week is now part of the company’s Campaign for Creativity – an advocacy initiative that is starting a new conversation about the importance of developing childhood creativity as a life skill to help kids reach their full potential and encouraging adults to nurture that creativity by making time for simple creative moments every day.
In addition, Crayola Experience Easton PreSchooler Days is inspiring hands-on creativity in little ones during Creativity Week and through the rest of the month by offering kids ages 4 and younger free admission* on weekdays for a day of creative moments. Kids will have colorful fun at Toddler Town, Scribble Square, Stomp and Play, Model Magic, and Create + Play attractions. Visit during Toddler Tuesday on Feb. 11 for a special toddler craft and Crayola products designed specifically for toddlers to play with during that time.
*Must redeem at admissions counter and present a copy of child’s birth certificate or passport
to verify age. Not valid for groups, field trips, previous purchases, Annual Passes, or with other offers. Offer can only be redeemed on a weekday (excluding 2/17/25). Valid only on date of issue. Offer ends February 28, 2025. Kids 2 and under are ALWAYS free. Admission is required for all guests entering the attraction.
About Crayola Experience Easton
Discover the magic of color at Crayola’s premier and one-of-a-kind family destination. More than 25 creative activities and attractions throughout 65,000 square feet of color await families at the Crayola Experience flagship in Easton, Pa., the birthplace of Crayola crayons. Bigger, brighter and bolder than ever, the adventures of Crayola Experience help kids and adults alike explore art and technology, express their creativity, and experience color in a whole new way. Also featuring live entertainment and The Crayola Store with the world’s largest selection of Crayola products and unique souvenirs. The brand’s other attractions are located in Orlando, Fla.; Mall of America (Bloomington, Minn.); Plano, Texas; and Chandler, Ariz. To learn more, visit CrayolaExperience.com/Easton or join the conversation at Facebook.com/CrayolaExperience.
Connie Walker
cwalker@crayola.com
484-538-7571
